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        "案例四",
        "海天味业",
        "公司名称：海天调味食品股份有限公司",
        "应用范围：管理会计、数字营销、财务共享",
        "所属行业：食品行业",
        "项目背景：",
        "海天是国内专业的调味品生产和营销企业，产品涵盖了酱油系列、蚝",
        "油、醋、调味酱、鸡精、味精、油类、小调味品等八大系列近300个规格",
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        "（二）经销商规模变小、数量增多，传统的渠道拜访、数据采集方式",
        "难以达到预期管理效果；",
        "（三）终端门店数量众多，规模参差不齐，管理难度增加；",
        "（四）企业营销费用投放及营销活动执行效果难以掌控；",
        "（五）无法及时准确的获取渠道交易数据，了解市场最真实的需求变化。",
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